Greenpeace have released a film attacking Lego’s partnership with Shell; the toymaker distributes its toys at Shell’s petrol stations.
Created by London-based creative agency Don’t Panic, the film features Lego characters, animals and uses a reported 120kg of Lego brick to depict an oil-stricken, polluted and decayed Arctic.
The film is part of a wider Greenpeace strategy to put pressure on big corporate companies to publicly sever their ties with Shell in order generate awareness around the oil producer’s supposed moral and environmental indiscretions. The issue in question in this film is Shell’s ambitions to drill for oil in the Arctic.
The film is beautifully crafted. There is an incredible amount of attention to detail and the way the camera pours over the set creates a real sense of life in the characters which in turn generates greater emotion amongst the viewer.
The film has already gone viral and Shell and Lego’s attempts to get the film taken down have added further fuel to the fire.