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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Category: Conservative Party UK

Pocket Rocket: the poster that transformed the media narrative around general election 2015

M&C Saatchi, the creative agency behind the Conservative Party’s “Miliband in Salmond’s Pocket” poster, today ran a house advertisement in … More

How the Conservative Party built an election narrative around the SNP using political advertising

What is becoming clear in the post-election analysis of the results is that the Conservative Party very successfully created a climate … More

Conservative Party embarrassed by latest poster?

The Conservative Party have released a new poster that is plastered across marginal constituencies.  It features Alex Salmond, former leader … More

Sturgeon pulling the strings

  The Conservative Party have released a new poster which features Nicola Sturgeon as a puppet master in control of … More

The price of Labour: £3,028 extra tax for every working family

The Conservative Party have opened a new front of attack by criticising Labour’s taxation plans in a new poster. The … More

Salmond calling the tune poster

The Conservative Party have launched a poster to accompany the video released earlier this week. I’m not sure why the … More

Miliband dances to Alex Salmond’s tune

I’ve finally got around to posting this animated video by the Conservative Party which features Alex Salmond as a boogeyman … More

Spin it to win it: the battle of the political brands

On Saturday The Guardian ran a piece on the most recent Tory poster which featured the great and the good of political … More

Ed Miliband in Alex Salmond’s pocket

The Conservative Party have released a new poster which features Ed Miliband sitting in Alex Salmond’s pocket. The poster relates … More

Conservative Party Poster: Don’t let Labour wreck the economy

The Conservative Party yesterday released a new poster that features the image of a wrecking ball and the copy “A … More

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The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data. Always make the news fit the narrative. Depressing stuff from Labour in the Gorton & Denton by-election. They are guilty of some horribly misleading campaigning. This is as bad as it gets. The Greens and Reform have been intensely guilty of misleading campaigning in this by-election. But Labour have lost any claim to the moral high ground with this awful stuff. To celebrate pancake day the Conservatives have released Flipping U-Turns, a browser-based game designed to convince the press that Keir Starmer has made 15 ‘flips’ since getting into power. It’s a bit of a tortuous pun, but a good effort to piggy back on a moment in culture to make an attack on a salient political issue. Members of Parliament are learning how it feels to be a Gorton and Denton resident today. MPs are learning how it feels to be a Gorton & Denton resident today.  A newspaper packed full of dodgy bar charts and made up data is being delivered to desks in Westminster. The Green Party is attempting to execute The Progressive Squeeze in Gorton & Denton and make it seem like a two-horse race between themselves and Reform UK.

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