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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Category: Conservative Party UK

Boris Johnson too toxic for Tory ad campaign

The Conservative Party have belatedly launched their first batch of Meta adverts for the local elections taking place on 5th … More

Repositioning Boris Johnson from Canny Buffoon to Captain Chaos

Boris Johnson’s rule-breaking persona was carefully developed by the Conservatives for the 2019 general election, but Labour are now cleverly … More

conservative party, political advertising

Conservatives attack Keir on crime

80% of the Facebook ads currently running for The Conservatives are on the topic of crime. The YouGov issue tracker … More

Conservatives on track to win in Hartlepool

Labour look likely to lose the Hartlepool by-election taking place on #superthursday. It’s a seat the party has held since … More

Sunak’s social media brand building

I appeared on the BBC’s #politicslive coverage of today’s budget talking about Chancellor Rishi Sunak’s deliberately contrived promotion of his … More

The best Conservative Party ads of general election 2019

During general election 2019 all the day-to-day coverage of the best political ads has taken place on the politicaladvertising.co.uk instagram … More

Conservatives make fake fact-checking feed during leaders TV debate

During the first leaders debate on ITV on Tuesday evening the Conservative Party press office rebranded their twitter feed to … More

Conservatives hope to turn out Shy Tories and Bashful Brexiteers

The Conservatives are running a series of adverts on Facebook which are aimed at voters who want to see the … More

Brexit Party announce they’re backing Boris in Tory-held seats

Nigel Farage announced yesterday that the Brexit Party will not stand in the 317 seats won by the Conservatives at … More

Conservatives campaign to ‘unleash Britain’s potential’

The Conservative Party held their general election 2019 campaign launch on Wednesday night where they revealed a new sub-header of “unleash … More

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NZ Labour has launched its 2026 general election campaign slogan: “Better starts now.” Had an excellent discussion about Andy Burnham’s social media strategy for The Campaign Podcast with Maisie McCabe Charlotte Rawlings and Lucy Shelley. The episode is coming soon to your podcast provider of choice. Advertising agency Leagas Delaney have offered to donate their creative services to support the by-election campaign of Count Binface in Clacton. The agency have shared a bunch of strong concepts online in attempt to appeal to their prospective client, but have yet to receive a response from the self-style “space warrior”. How do you use influencers to market political candidates and ideas? In a world where credibility is currency, does paying for social media reach via creators make sense? This clip is from the latest episode of The Political Marketing Podcast. Reform UK are running this attack ad in paid media. Reform have launched their first attack ads on Andy Burnham in the Makerfield by-election. They position Burnham as a career opportunist putting personal ambitions above the people of Makerfield. The roulette wheel execution isn’t bad as it clearly lands the attack; the luggage one requires you to know Burnham had considered a range of other seats, which most people will be unaware of. However, I’m not sure this attack line is particularly strong. Burnham’s connection to the constituency is pretty solid; his kids went to school in the area. And the constituency is within Greater Manchester, of which Burnham is the metro Mayor. Feels like first thoughts from Farage’s lot. There’s a lot to like about the new Think Labour visual identity. One week to go. It’s doesn’t matter how many votes you get, it’s about where you set the bar. #politicalcartoon 😬 Darlington Conservatives have distributed a campaign leaflet attacking the Green Party designed in the style of a discount supermarket advertisement, featuring images of drugs alongside listed prices and promotional-style offers.

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