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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Author: Benedict Pringle

World War II veterans speak out for Stronger In

This week the Stronger In ‘grid’ is clearly dedicated to convincing people that peace in Europe can be – at least … More

Elections are about taking sides 

Jeremy Corbyn, leader of the Labour Party, today unveiled a poster in advance of local and regional elections that are … More

Women’s Equality Party: give half your votes to equality

The Women’s Equality Party (WEP) have released a series of videos to increase the chance of getting representation on the … More

Experts supporting Brexit?…we’ll get back to you

Today David Cameron and Brendan Barber, former general secretary of the UK’s Trades Union Congress, launched a new poster for the Stronger In … More

Obama says In, Trump wants out

Stronger In have released a quality graphic this morning highlighting the contrasting opinions held by Trump and Obama on Brexit. … More

Stronger In hits Leave with some independent expertise

The Stronger In campaign have this week hit Vote Leave with an ‘expert opinion’ one-two punch. At the start of … More

Remain campaign poster attacks Leave’s plans for post-Brexit

The Remain campaign today released a poster attacking Leave for a perceived lack of clarity around plans for a post-Brexit … More

The best campaign ads of the US Presidential Primaries 2016

I was asked by  Marketing Magazine to pick out and comment on the best TV ads that have aired so … More

The government’s EU leaflet explained 

   I’ve written an article for Campaign about the rights and wrongs of the EU referendum leaflet the government has … More

Green Party Election Broadcast – playground politics

  The Green Party have released a new party election broadcast in advance of local elections and the London Mayoral … More

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To celebrate pancake day the Conservatives have released Flipping U-Turns, a browser-based game designed to convince the press that Keir Starmer has made 15 ‘flips’ since getting into power. It’s a bit of a tortuous pun, but a good effort to piggy back on a moment in culture to make an attack on a salient political issue. Members of Parliament are learning how it feels to be a Gorton and Denton resident today. MPs are learning how it feels to be a Gorton & Denton resident today.  A newspaper packed full of dodgy bar charts and made up data is being delivered to desks in Westminster. The Green Party is attempting to execute The Progressive Squeeze in Gorton & Denton and make it seem like a two-horse race between themselves and Reform UK. Rachel Reeves appearing on Sophie Ellis-Bextor’s podcast is a very smart piece of modern political communications. A really sharp piece of campaign thinking from one of the founders of the agency Topham Guerin🍻 “Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour. This victory lap ad is also serving a strategic purpose. Members of Jeremy Corbyn and Zarah Sultana new leftwing party have voted to keep the name of their party as Your Party. Here’s how the votes breakdown:

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