Hoey out

The Lib Dems in Vauxhall are giving Labour Party MP Kate Hoey hell for working with Grassroots Out during EU … More

French Presidential Election – the campaign briefs in a sentence

This Sunday is the first round of the French Presidential elections 2017. I’ve looked at the four leading candidates’ official campaign … More

100 days of feminist ads

A new instagram feed which shares spoof ads for famous brands that challenge gender equality has launched. It has been … More

Unison – 15 minute care makeover

Unison, the trade union, have released a brilliant new satirical ad to campaign against the indignity of 15 minute care visits … More

Why Labour’s media management matters

I’ve written a piece for marketing publication The Drum about the reasons why Labour’s struggling media operation is condemning it … More

Women’s Equality Party Purse Poster

The Women’s Equality Party have released a provocative new poster to launch the campaign of their candidate for Liverpool’s mayoral … More

Referendumb poster

Scotland in Union, a non-party movement which unites people around a positive view of Scotland in the UK, has unveiled a … More

Is digital political advertising causing a democratic deficit?

Hugo Rifkind has written a very good article in today’s Times newspaper outlining his concern that voter segmentation, targeting and … More

The New Labour ad campaign that (sort of) never ran

The excellent University of Nottingham Department of Politics (full disclosure: I am an alumnus) and The People’s History Museum, based … More

Psychographic segmentation and election campaigns

Cambridge Anayltica, a consultancy, are getting serious attention from publications as diverse as Motherboard and Marketing Week. The reason for the hype … More