Yesterday I discussed the final days of the general election campaign with Sam Delaney, author of seminal political advertising book … More
Author: Benedict Pringle
Attacks on Abbott take their toll
Jeremy Corbyn announced this morning that shadow home secretary Diane Abbott is to be replaced by Lyn Brown, the shadow … More
Labour supporting posters
I’ve seen a few Labour-supporting posters which are independent from the official campaign that are worth sharing. Unite Unite, a … More
7 observations on general election 2017
There’s less than three days to go until voters cast their ballots in general election 2017 and the polls are … More
Conservatives attack Corbyn on defence and security
7 days ago the Conservative Party released a blistering attack on Corbyn’s record on defence and foreign policy; the video … More
#GrimeforCorbyn
I’ve written a piece for The Drum in which I explain that The Labour Party have adopted an influencer-led approach to … More
Anti-Conservative 3rd party ads
A number of anti-Conservative groups, seemingly unaffiliated to other political parties, have started advertising for the “anyone but Theresa” cause. … More
The Brexit Negotiations Bogeyman
The Conservatives have released a new advert which seeks to remind voters that the Brexit negotiations – that will go … More
The future of political campaigning: data, strategies and digital tools
On Friday I attended CampaignTech Europe 2017, a conference focused on giving attendees a “how to” in running data-driven, innovative … More
Triple whammy
The Labour Party have released a pastiche of the Conservative Party’s celebrated “double whammy” poster which the Tories deployed during … More
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