For those election obsessives who want to see all the best political advertisements with minimal effort, you can now follow politicaladvertising.co.uk … More
Author: Benedict Pringle
Conservative Party’s new ads aim to make brand feel younger
The Conservatives latest adverts reveal a new strategy which they hope will transform their fortunes. Their plan is to increase … More
Momentum video refutes Tory attacks on student debt position
The Conservative Party and their allies in the press have been attacking Corbyn and the Labour Party for supposedly flip-flopping … More
Labour Party grass roots attack Jacob Rees-Mogg
A grass roots Labour Party organisation, called Ealing Labour 4 Corbyn, have posted a video attacking Conservative MP Jacob Rees-Mogg … More
Why the Conservatives lost their majority
Last week Steve Parker, Strategy Partner at M&C Saatchi, gave a presentation to the Institute of Practitioners in Advertising about … More
General election 2017: the factors that mattered most
This is a film of a presentation I gave last week, 3 days after the results of general election 2017, … More
A view from inside the Labour campaign
This week I saw Matt Watts, Planning Director at Krow, Labour’s advertising agency, speak about their work for the party … More
The “strong and stable leadership” narrative wasn’t the problem
I’ve seen a few articles saying that the Tory campaign fail can be attributed to Crosby’s insistence on message discipline … More
Theresa May is in the DUP’s pocket
As Theresa May is negotiating with Arlene Foster, the leader of the Democratic Unionist Party, to create a parliamentary pact I … More
7 reasons for Labour’s relative success at general election 2017
1. A viable strategy: retain Labour’s 2015 vote and add disaffected Labour supporters and young people who didn’t vote in … More
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