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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Author: Benedict Pringle

In the age of micro-targeting online, why are we still getting election leaflets?

I appeared on BBC Radio West Midlands this morning to explain why – in an age of social media and … More

Advertising industry trade body joins calls for changes to political ad regulation

This site has long argued that rules around political advertising need to change and be brought up-to-date. The main reason … More

Pro-European groups demand a People’s Vote

A new campaign for a “People’s Vote” launches tomorrow, 15th April, following a nationwide day of action that took place … More

‘Together for Yes’ posters appeal to public’s desire for privacy

Together for Yes, the official pro-choice campaign in the upcoming referendum on abortion law in Ireland – which takes place … More

Mark Zuckerberg takes action to improve transparency of political advertising on Facebook

Yesterday Mark Zuckerberg wrote on Facebook about the measures he was taking to improve transparency around political advertising on his … More

Cambridge Analytica scandal shouldn’t mean a return to a pre-digital age of political campaigning

Here’s a clip of my appearance on Aljazeera where I explain that using micro targeting and personalisation in political campaigning … More

Cambridge Analytica & Vote Leave scandal raised at Prime Minister’s Questions by three different MPs

At Prime Minister’s Questions yesterday Theresa May was asked by three separate MPs – two of whom are Westminster party … More

Trump 2020 slogan: Keep America Great!

Earlier this month President Trump announced in a speech in an airport hangar near Pittsburgh that his campaign slogan for … More

Cambridge Analytica scandal raises fresh questions over integrity of referendum result

Last week’s news agenda was completely dominated by investigative reporting conducted by Carole Cadwalladr, the Guardian, The Observer and Channel 4 News … More

2018 Russian Presidential election

Russia’s Presidential election takes place tomorrow. Putin is expected to win comfortably and the Kremlin’s only concern is around turnout; … More

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Follow the data. Always make the news fit the narrative. Depressing stuff from Labour in the Gorton & Denton by-election. They are guilty of some horribly misleading campaigning. This is as bad as it gets. The Greens and Reform have been intensely guilty of misleading campaigning in this by-election. But Labour have lost any claim to the moral high ground with this awful stuff. To celebrate pancake day the Conservatives have released Flipping U-Turns, a browser-based game designed to convince the press that Keir Starmer has made 15 ‘flips’ since getting into power. It’s a bit of a tortuous pun, but a good effort to piggy back on a moment in culture to make an attack on a salient political issue. Members of Parliament are learning how it feels to be a Gorton and Denton resident today. MPs are learning how it feels to be a Gorton & Denton resident today.  A newspaper packed full of dodgy bar charts and made up data is being delivered to desks in Westminster. The Green Party is attempting to execute The Progressive Squeeze in Gorton & Denton and make it seem like a two-horse race between themselves and Reform UK. Rachel Reeves appearing on Sophie Ellis-Bextor’s podcast is a very smart piece of modern political communications. A really sharp piece of campaign thinking from one of the founders of the agency Topham Guerin🍻

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