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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Author: Benedict Pringle

‘Together for Yes’ posters appeal to public’s desire for privacy

Together for Yes, the official pro-choice campaign in the upcoming referendum on abortion law in Ireland – which takes place … More

Mark Zuckerberg takes action to improve transparency of political advertising on Facebook

Yesterday Mark Zuckerberg wrote on Facebook about the measures he was taking to improve transparency around political advertising on his … More

Cambridge Analytica scandal shouldn’t mean a return to a pre-digital age of political campaigning

Here’s a clip of my appearance on Aljazeera where I explain that using micro targeting and personalisation in political campaigning … More

Cambridge Analytica & Vote Leave scandal raised at Prime Minister’s Questions by three different MPs

At Prime Minister’s Questions yesterday Theresa May was asked by three separate MPs – two of whom are Westminster party … More

Trump 2020 slogan: Keep America Great!

Earlier this month President Trump announced in a speech in an airport hangar near Pittsburgh that his campaign slogan for … More

Cambridge Analytica scandal raises fresh questions over integrity of referendum result

Last week’s news agenda was completely dominated by investigative reporting conducted by Carole Cadwalladr, the Guardian, The Observer and Channel 4 News … More

2018 Russian Presidential election

Russia’s Presidential election takes place tomorrow. Putin is expected to win comfortably and the Kremlin’s only concern is around turnout; … More

Podcast: Government vs The Robots

I’m this week’s guest on the excellent Government vs The Robots podcast. If you use iTunes the link to the … More

Hope to nope: political graphic design exhibition

Hope to Nope: Graphics and Politics 2008-18 is a new exhibition at The Design Museum in London which opens on … More

Anti-Brexit campaigners launch bus tour

Anti-Brexit activists have launched a bus tour, in the style of the Vote Leave campaign, which will travel around the … More

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Rachel Reeves appearing on Sophie Ellis-Bextor’s podcast is a very smart piece of modern political communications. A really sharp piece of campaign thinking from one of the founders of the agency Topham Guerin🍻 “Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour. This victory lap ad is also serving a strategic purpose. Members of Jeremy Corbyn and Zarah Sultana new leftwing party have voted to keep the name of their party as Your Party. Here’s how the votes breakdown: Reform UK ran a double page spread advert in The Times yesterday, very much trying to look like a grown up party that more establishment-minded people should consider Labour’s 2024 general election policy platform was designed to avoid upsetting any cohorts of voters. Some people think that this has led to a rudderless first year and a half in government. In my conversation with one of Labour’s pollsters, Peter McLeod, he defends the approach. He points out that given Labour‘s electoral history, anything else would have been too risky. #labour #labourparty #politics #elections Peter McLeod, one of the Labour Party’s pollsters in general election 2024, speaks about how focus groups and polling shouldn’t decided policy matters. They should inform their presentation. Listen to the whole interview on The Political Marketing Podcast. In the latest episode of The Political Marketing Podcast the Labour Party’s polling pro, Peter McLeod, explains his view that Labour cannot rely on progressive votes alone.

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