Last week Steve Parker, Strategy Partner at M&C Saatchi, gave a presentation to the Institute of Practitioners in Advertising about … More
Category: General Election 2017
General election 2017: the factors that mattered most
This is a film of a presentation I gave last week, 3 days after the results of general election 2017, … More
A view from inside the Labour campaign
This week I saw Matt Watts, Planning Director at Krow, Labour’s advertising agency, speak about their work for the party … More
Theresa May is in the DUP’s pocket
As Theresa May is negotiating with Arlene Foster, the leader of the Democratic Unionist Party, to create a parliamentary pact I … More
7 reasons for Labour’s relative success at general election 2017
1. A viable strategy: retain Labour’s 2015 vote and add disaffected Labour supporters and young people who didn’t vote in … More
Last days of general election 2017
Yesterday I discussed the final days of the general election campaign with Sam Delaney, author of seminal political advertising book … More
Attacks on Abbott take their toll
Jeremy Corbyn announced this morning that shadow home secretary Diane Abbott is to be replaced by Lyn Brown, the shadow … More
