It’s two weeks to go until polls open in the US and I’ve written an article for Campaign about how Trump is trying to close the gap with a last minute ad blitz.
You can read the piece here, which includes a reel of his latest adverts and an analysis as to why it might be effective.
A copywriter named Louis Wittig from advertising agency Grey has started his own super-pac-with-a-difference. He describes the organisation as a collection of people “who find Donald Trump so absolutely annoying that we just have to do something about it.”
Their plan is to raise small amounts of money from like-minded Americans using crowd-funding platform GoFundMe and use the cash to run advertisements that campaign against Trump.
To get the ball rolling, they’re initially trying to raise $1530 to run a press ad in one of New Hampshire’s biggest newspapers two days before the New Hampshire Primary.
The ads he’s prepared (examples above) are brilliantly written and are art directed in a refreshing modern way. And. more importantly, the whole idea of a ‘people’s super pac’ is just awesome.
One of Sen. Ted Cruz’s Super Pac’s (supportive but independent campaign groups) has released a new ad aggressively attacking Trump’s record on abortion.
The footage is taken from Trump’s appearance on TV news programme ‘meet the press’ in 1999.
Subsequent to that interview, in 2011, Trump renounced those views, but that hasn’t stopped Ted Cruz’s supporters going after him.
There’s a big evangelical voter base in Iowa that seem to be moving away from Cruz (and Carson) and towards Trump. This is clearly Cruz’s attempt to stem the flow.
Trump has also come under fire for not being a ‘proper’ conservative, given his previous record of donating to Democratic candidates – including Hillary Clinton – and mixed form on immigration.
This ad, as well as appealing to evangelicals, is trying to remind those voters who have a nagging suspicion about Trump’s true intentions, that he could be the sort of candidate who says one thing in the primaries before tacking to the centre ground in the run-off for the White House.
Creatively, it’s simple but very effective. It has all the stalwarts of quality political communication: intellectual clarity, provocative imagery and good ol’ fashioned repetition.
Wisconsin Governor Scott Walker has decided to unveil his presidential campaign logo piece by piece over the course of nine days on his Instagram account.
It has certainly created some noise around his candidacy, which is fairly impressive given 12 Republicans have already declared that they’re seeking the nomination.
The campaign deciding to make a big deal out of their logo might seem like a big and unnecessary risk, as design and branding is famously subjective and ripe for ridicule.
However, the real risk is that his candidacy announcement is completely ignored. By taking a risk he’s made sure that people are at least talking about him. Very smart.
Chris Christie was last night re-elected as New Jersey governor with a 60-39 per cent win over Democrat Barbara Buono. The result is significant as New Jersey is a Democrat state (it voted for Obama over Romney by a margin of 18 points) but the Republican candidate won the day comfortably.
Early data shows that Christie drew substantial support from moderate and independent voters, something which the Republican Party have struggled to do on the national stage.
The accepted wisdom amongst most commentators seems to be that whilst Christie is a social conservative and economic liberal (i.e. a typical Republican) he didn’t let cultural issues didn’t come into play; there were no dog whistle politics and race didn’t come into it even tacitly.
The ad I’ve included above shows former NBA superstar Shaquille O’Neal endorsing Christie; not many Republicans can claim black, West Coast, sporting celebrities amongst their advocate base.
Christie’s record is also notable for the fact that he worked with Democrats such as president Obama on bipartisan issues; this is unlike the stubbornness and bloodymindedness that has been said to characterise much of the current Republican Party leadership.
Chris Christie is now seen as a front-running candidate for the Republican nomination for the White House race in 2016. Christie didn’t shy away from that fact during his acceptance speech stating:
“I know that if we can do this in Trenton, New Jersey, maybe the folks in Washington should tune into their TV sets, and see how’s done”
Watch the above advert ‘Obamaville’ by Rick Santorum’s campaign all the way through… Did you see it??
If not, watch this:
Santorum’s campaign have been caught using subliminal techniques in their advertising to try to build a cognitive connection between US President Barak Obama with the President and dictator of Iran Mahmoud Ahmadinejad.
This really is an all new low for political advertising, the Santorum candidacy and the Republican Party. It’s so morally bankrupt that it’s almost comical.
Republican (and Tea Party) Super Pac FreedomWorks for America have launched a website to try and unseat one of their own – Senator Richard Lugar. The sitting Republican Senator has been in office in the State of Indiana since 1977.
FreedomWorks for America aggressively support their preferred candidates and are never shy in taking on incumbent Republicans.
Senator Lugar is being attacked for not having lived in Indiana since 1977, when he moved to McLean, Virginia. According to the SuperPac, when he visits Indiana, he stays at taxpayer-funded hotels. The US constitution states that Senators must live in the state in which they hold office, so if the accusations are justified, Lugar is breaking the law.
The tongue-in-cheek website invites the population of Indiana to send an email to Senator Lugar offering him a place to stay next time he’s visiting the state, thus saving the tax-payer some cash. Once you send an email, you’re invited to contribute to the campaign.
It’s a neat little campaign which would have been relatively cheap to put together, but provided that the issue is salient enough, could end up yielding significant contributions.