UKIP have released a very emotive new poster outlining their policy of improved provision for the military.
The advert doesn’t go into much detail other than to commit to ‘more funds’ but that lack of rational underpinning aside, it’s a very strong piece of communication.
Supporting the armed forces is the exact sort of policy that UKIP’s target audience of ‘blue-collar, elderly, white and male’ voters feel passionately about.
The visual of a solidier begging for money using a helmet is very provocative and the quietly raging tone of the headline is spot on.
UKIP’s creative department seem to be finally getting into gear after an uncharacteristicly slow start to the election campaign.
