Today sees the launch of a UK-wide campaign called Let’s Stay Together which aims to give a voice to everyone who doesn’t have a vote in the decision to break up Britain, but wants to try to influence the vote in favour of Union.
The campaign’s aim is to get pro-union people from across the UK, who don’t have a vote in the referendum, to publicly state online, and maybe even in real life, that “Scotland is part of our UK family and I want us to stay together”.
The launch piece of content uses Queen’s ‘You’re My Best Friend’ as a soundtrack and features celebrities from all over the UK including: Tanni Grey-Thompson, Eddie Izzard, Ross Kemp, Ian Rush, June Sarpong, Dan Snow, Susannah Constantine and Trinny Woodall.
The video is wonderfully upbeat and is markedly different in tone from much of the Better Together campaign.
The video and wider campaign cleverly gives license for people from across the whole of the UK to have their say in the referendum. It is carefully respectful of the fact that it is the right of the Scots to decide whether to remain in the union. But the video will give confidence to those who might have worried about articulating their positive feelings about the UK to speak out and let Scotland know that they do care about the future of the country and want the jocks as part of it.
And whilst I’m at it, I may as well compliment them on their snazzy logo, very nice: