The Israel Defense Forces have been running a Facebook page since 2011. During the most recent and ongoing conflict the IDF have been posting creative content communicating updates about their operations and justifying their actions.
The objective of the communications is to get people both inside and outside the reason to understand their response and make sure that their case is being made in the battle on the airwaves.
It’s very well put together and is an interesting example of contemporary propaganda.
Thanks to @chchristiaens for alerting me to it.