Maurice Saatchi on political posters

Maurice Saatchi political advertising poster


I’ve just come across this quotation of Maurice Saatchi which I thought was both very insightful and, appropriately, beautifully put:

“Posters are to politics what poetry is to literature.  The only possible words in the only possible order.”

Maurice (now Baron) Saatchi founded advertising agency Saatchi & Saatch and oversaw the production of the vast majority of the most memorable pieces of political advertising in British history.

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