These ads are absolutely brilliant.
By highlighting the most common online search terms that people are using in connection with women they confront the viewer with the grim reality of the prevalence of sexism in the modern day.
Though women’s status across the world has improved over the last few decades, we’re still largely second-class citizens in comparison to men: we make less money, have more difficulty accessing education and affordable healthcare and face much more violence than our male counterparts.
To emphasize the extent of global gender inequality, UN Women–an arm of the U.N. that focuses on women’s issues–has created a powerful advertising campaign that uses data collected from Google on the most popular search terms. As it turns out, the most popular Google queries are indicative of entrenched sexist attitudes that still persist today.