Nick Clegg, the Liberal Democrat leader who is in coalition government the Conservative Party, has released a video in which he speaks directly to camera with intensity, bordering on desperation, about his decision to abandon his promise to block any rise in tuition fees.
The apology comes two years after his party broke their pledge and in the form of “sorry we promised you something we couldn’t deliver on” as opposed to “sorry we broke our promise”.
Clegg’s delivery is good and he is undoubtedly feeling very sorry; whether that is genuinely about his betrayal of supporters or about his party’s polling is up for debate.
The video has sparked spoofs with ‘honesty subtitles’ which have proved popular. One example here: