I’ve just been sent an ad for Unison that I’d never seen or heard before which must have aired at least 5 years ago (thanks @ciaranward for sending). I don’t tend to post historical work, but I thought this ad was so powerful that it deserved dusting off.
The great soundtrack carries the viewer through the relatively lengthy build up of the ad. The performance of the “meek yet purposeful” cleaner character is superb and the ‘million person cough’ is just an outstanding creative vehicle for highlighting the benefits of trade union membership.
And comparing it to Unison’s latest effort (below) released a couple of weeks ago, which lacks any sort of idea aside from a visual treatment, it makes it look even better.
politicaladvertising.co.uk 