The Tories are on a different planet

Ken Livingstone’s campaign have released a new poster which accuses Boris Johnson and his Conservative Party colleagues George Osborne and David Cameron as being blue aliens from another planet.

The aim of the poster is to link Boris Johnson’s policies in London with those of the government.  This is a sensible strategy, as recent polls have shown that the national party’s actions seem to be having an impact on voter intention in the capital.

I don’t love this poster.

The headline and visuals are neither funny, clever or particularly cutting for an attack poster.  It just feels a bit flat.

If the message you want to convey is “These Tories are a bunch of posh boys and they don’t know what real life is like”, why not say that in the most punchy or amusing way you can?

This feels more like Labour are blowing a raspberry rather than giving a sucker punch.

UPDATE *** Here’s the high resolution version that ran in today’s Metro

2 Comments

  1. I think the Sack Boris 2012 campaign have been more effective. I like their Oyster Card holders – simple message, effective, and useful too. Their ‘how to sack Boris’ leaflet is similar – colourful, simple.

    Political advertising can sometimes over-complicate, so nice to see it done well.

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