Mitt Romney Versus Reality: Global Edition

Team Obama have released a rebuttal video focusing on international affairs.

This approach, where Romney’s attacks on the President are spliced with footage of Obama contradicting him, has been deployed a few times already in this campaign.  It’s an effective mechanic for lampooning Romney.  It makes the Republican candidate seem at best ill-informed and at worst a liar.

This video culminates in a very emotive speech defending American values.  This is a lovely touch.

Most effective pieces of communication use a combination of ‘desire’ and ‘permission’.  The early part of this video – the factual rebuttal – are all about giving people the logical permission to endorse Obama.  And the last 30 seconds deliver the desire beautifully.

Very nice.

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