I’ve just attended the launch of Boris Johnson’s election posters.
There’s 9 executions each making a different policy pledge.
After David Cameron’s airbrush-gate, Boris’ team have cruelly decided not to retouch his image at all.
No agency has been used, Johnson’s in-house team have written and laid them out.
They’ve disobeyed the outdoor advertising unwritten rule of ‘never use more than 8 words’ and spelt out exactly what they want to say.
As a result, there’s no jokes, no wordplay and no real creative idea.
A conservative first effort.
More analysis and images to follow.