Boris Johnson Election Poster 2012


I’ve just attended the launch of Boris Johnson’s election posters.

There’s 9 executions each making a different policy pledge.

After David Cameron’s airbrush-gate, Boris’ team have cruelly decided not to retouch his image at all.

No agency has been used, Johnson’s in-house team have written and laid them out.

They’ve disobeyed the outdoor advertising unwritten rule of ‘never use more than 8 words’ and spelt out exactly what they want to say.

As a result, there’s no jokes, no wordplay and no real creative idea.

A conservative first effort.

More analysis and images to follow.


  1. Interesting. Sort of reminds me of the Lib
    Dem posters in 2005, putting CK front and centre, with a very strong message, but not as good. They are just too busy- the main message is lost amongst the superfluous words around it. People like Boris. All you need is his image and the statement. Why all the faux handwriting and pledge language? It shows that this was done in house. D Ritterband (head of BJ marketing) may be ex- Saatchi, but brutal simplicity this is not.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s