Ken’s Fare Deal – video

Ken Livingstone’s mayoral campaign have released a very nice little design animation video to support the launch of their Fare Deal policy (a pledge to reduce and then freeze fares on London Transport).

The really clever thing about the narrative is the way it makes the freeze feel relevant to people; he name checks various areas and establishments across London and highlights what the savings could buy you at them e.g:

“[It would] pay for 267 pints of beer from The Grape and Grain at Crystal Palace… I could buy 130 chicken tikka masalas from Brick Lane”

It goes on a bit too long, but overall, it’s a lovely little film with some delightful design elements that bring the whole thing to life.

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