Canadian Conservative Party stick to the formula

If ever there was a stereotype for an incumbent party’s political advertising, the above TV spot for The Canadian Conservative Party, currently on air in the run up to a legislative election, is it.

The old-school political admen will tell you that there’s only two adverts you can make in politics – “Time for a change” or “Don’t risk the other lot ruining our good work”.

The challenge is to make either proposition engaging and impactful.  Unfortunately for the Canadian Conservative Party, this ad falls slightly flat.

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