John Prescott in new moneysupermarket.com advert

Not strictly a political advert, but it’s an advert featuring a politician, so it’s sort of ok for me to comment.

My favourite aspect about the Omid Djalili moneysupermarket adverts is the way they play to the insight about the British public’s aversion to haggling.  In this spot they’ve dropped that powerful observation and picked up the former (political) heavyweight champion of Kingston upon Hull East. 

It will definitely get moneysupermarket some PR coverage, but it’s a shame that they’ve done so at the expense of some sound strategic advertising thinking.

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