John Prescott in new advert

Not strictly a political advert, but it’s an advert featuring a politician, so it’s sort of ok for me to comment.

My favourite aspect about the Omid Djalili moneysupermarket adverts is the way they play to the insight about the British public’s aversion to haggling.  In this spot they’ve dropped that powerful observation and picked up the former (political) heavyweight champion of Kingston upon Hull East. 

It will definitely get moneysupermarket some PR coverage, but it’s a shame that they’ve done so at the expense of some sound strategic advertising thinking.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s