Last night TBWA\Hunt\Lascaris’s campaign for The Zimbabwean won the D&AD’s highest award, and the advertising world’s most exclusive prize, the Black Pencil for Design. This achievement makes the campaign the most awarded in advertising history.
D&AD President (and Executive Creative Director at AMV.BBDO) Paul Brazier, said of the campaign:
“It’s no mean feat to turn a symbol of oppression into a campaign for freedom of speech. The agency used the worthless currency to send a clear message about the newspaper’s objectives. It’s so simple, but it feels really fresh.”
Check out the video below that summarises the campaign, as well as some stills of the work below.
(Thanks to Charles for sending)