The debate around the Lisbon treaty is hotting up once again in Ireland and the ‘NO’ campaign have opted for this striking populist style for their campaign.
Whilst it may be striking, it is also very confused and confusing. The pink heart graphic tends to stimulate a positive emotion from people. Once one has opted for this illustrative style you’re left with two choices with the headline copy:
1) A negative rug-pull
2) A sickly sweet tug on the heart strings.
This schizophrenic campaign tries to use option 1) in some executions, 2) in others, and sometimes both 1) and 2) in the same execution. All this poster campaign will do is confuse an already complicated debate.