Just came across this amusing photo and video montage taking the piss out of the fact that recently George Osborne has been somewhat sidelined by Team Cameron in favour of William Hague.
This sort of quick turn around political advertising has really taken off in recent weeks, it’s very exciting that the daily election is now, genuinly, not only being contested in main stream media but also on web 2.0. I love all this material, but it has yet to reach and grab the attention of the vast majority of people. If web 2.0 is going to become the weapon that the political parties want it to be, the quality of the content needs to improve.
As can be seen with the above George Osborne attack (as well as webcabinet, if you want change, who are you kidding, going down hill and how many words) whilst there’s plenty of wit and intelligence on display, the level of executional excellence is very low. Hence, none of the videos have become truly viral.
Getting something out quickly is, obviously, very important. But as well as piss-taking rebuttle, the Labour Party need to insure there’s a steady stream of quality, positive material that people want to pass on to their friends and not just other people interested in politics. As we know, it’s the undecided swing-voters who decide elections. Undecided swing-voters won’t find these videos that needle away at the Tories very interesting, because they won’t get the jokes.