Labour’s persuasion message varies by audience

The two latest Labour Meta ads have different audiences and different messages. The first is aimed at 45-64 year old…

Conservatives broaden their attacks

The Conservative Party have started to introduce Labour Party Shadow Cabinet members into their attack ads. In one set of…

Some fascinating new research has been released which reveals surprising differences in the effectiveness of Conservative and Labour Party adverts.…

The Conservatives have been running lots of different advertisements all of which use the same mnemonic – a big red…

This is one of the best party election broadcasts you’ll see. In their first election broadcast, the Liberal Democrats present…

The Labour Party have released the best election advert of the campaign so far. It features famous comedian Jon Richardson…

The SNP have released a new party election broadcast and it’s been given a huge amount of flak online and…

The first TV debate of the 2024 general election takes place on Tuesday 4th June, here are 10 things the…

People aged 55 and over now make up at least 51% of voters in 331 (of 650) constituencies, once turnout…

There are two new ad types Labour have started running, which are less sexy than some of the persuasion work…