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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Liberal Democrat’s Party Election Broadcast – Ed Davey‘s story

This is one of the best party election broadcasts you’ll see. In their first election broadcast, the Liberal Democrats present…

Jon Richardson in a bath explaining Sunak’s hedge fund career

The Labour Party have released the best election advert of the campaign so far. It features famous comedian Jon Richardson…

Terrible SNP party election broadcast

The SNP have released a new party election broadcast and it’s been given a huge amount of flak online and…

10 social media tactics for election TV debates

The first TV debate of the 2024 general election takes place on Tuesday 4th June, here are 10 things the…

Conservatives target older votes with attacks on Labour’s commitment to Royal Family

People aged 55 and over now make up at least 51% of voters in 331 (of 650) constituencies, once turnout…

Target Talk: Labour hitting their marks

There are two new ad types Labour have started running, which are less sexy than some of the persuasion work…

Have the Conservatives given up on winning a majority? Not according to their ad strategy

When Rishi Sunak unveiled his compulsory national service policy in week one of the general election campaign some felt it…

Register to vote or register for the army?

Would you rather register to vote or register for the army? That’s the question the Labour Party are posing in…

Labour and Conservative parties join TikTok

The Labour and Conservative parties have both joined TikTok. The Tories launched with a post from Rishi Sunak promoting his…

Labour’s ad machine up and running

Labour are running a range of new ads that serve different objectives, therefore have distinct audiences and tailored messages. Objective…

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😬 Darlington Conservatives have distributed a campaign leaflet attacking the Green Party designed in the style of a discount supermarket advertisement, featuring images of drugs alongside listed prices and promotional-style offers. If you’re an MP - or you work for one - I need your help! There’s a once in a generation chance to improve the quality of information at election time by making election advertising regulation part of the Representation of the People bill, which is currently in committee stage. If you’d like any more information I’d be very happy to provide it. Postal votes have started landing on doormats across the country and with that, the Labour Party has kicked off its get-out-the-postal-vote campaign. Reform UK’s new slogan is… kind of weird. Weird slogan choice by Reform UK for the 2026 elections. The secret to crisis management? Never let the Beast go hungry. There’s a helluva lot of interesting stuff in this playbook. Not going to pretend I’ve read and digested all 200+ pages yet. But I will do and will be better for it. The public has a voice, but the party has a veto. The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon

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