How can a political leader of a third party maintain visibility and relevance outside the narrow window of election campaigns? …
Labour’s paid media push promoting Investment Summit benefits
Labour have launched a paid ad campaign following the Investment Summit this week. It attempts to maximise the credit the…
Using Trump’s old ad against him
A new attack ad against Donald Trump cleverly mirrors a Trump 2016 ad that disparaged Hillary Clinton. The striking pastiche…
Kemi Badenoch: the new generation candidate
Kemi Badenoch has launched her candidacy for The Conservative Party leadership and is positioning herself as the new generation candidate. …
Priti Patel’s leadership campaign: the unity candidate
Priti Patel has announced her candidacy to lead the Conservative Party. In Leonard Stark’s seminal book “Choosing a Leader: Party…
Kamala Harris’s first TV ad of 2024 Presidential campaign
Kamala Harris has released her first TV ad of her 2024 Presidential campaign and it’s excellent. Harris is deploying a…
Kamala Harris is running the incumbent’s narrative
Kamala Harris has made a very important and sensible decision. There’s only really two election campaigns you can run. You’re…
Has Harris already cut her first ad?
A campaign ad from Kamala Harris’s 2020 presidential primary bid, which contrasted her vision with that of Donald Trump, has…
Trump has perfected politics as performance
The phrase “politics is show business for ugly people” is often dismissed as a mere quip, but it holds a…
The Conservative Party’s advertising in the 2024 general election
The Conservative Party’s general election campaign had moments of brilliance but they let themselves down by being excessively negative and…
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