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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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“Elbows up!” – Mike Myers features in Liberal Party ad with Mark Carney

The Liberal Party’s latest general election campaign ad featuring Mike Myers is a masterstroke of humour and patriotism.  Set on…

Election advertising regulation: it’s time for a change

Election advertising in the UK is barely regulated.  That might come as a shock to many voters, given the role…

Political Marketing and Management Degree

If you’ve ever dreamed of shaping political campaigns, advising leaders, or managing the marketing strategies behind policy initiatives, there’s exciting…

Carers Christmas Charity Single by Ed Davey

How can a political leader of a third party maintain visibility and relevance outside the narrow window of election campaigns? …

Labour’s paid media push promoting Investment Summit benefits

Labour have launched a paid ad campaign following the Investment Summit this week. It attempts to maximise the credit the…

Using Trump’s old ad against him

A new attack ad against Donald Trump cleverly mirrors a Trump 2016 ad that disparaged Hillary Clinton. The striking pastiche…

Kemi Badenoch: the new generation candidate

Kemi Badenoch has launched her candidacy for The Conservative Party leadership and is positioning herself as the new generation candidate. …

Priti Patel’s leadership campaign: the unity candidate

Priti Patel has announced her candidacy to lead the Conservative Party. In Leonard Stark’s seminal book “Choosing a Leader: Party…

Kamala Harris’s first TV ad of 2024 Presidential campaign

Kamala Harris has released her first TV ad of her 2024 Presidential campaign and it’s excellent. Harris is deploying a…

Kamala Harris is running the incumbent’s narrative

Kamala Harris has made a very important and sensible decision. There’s only really two election campaigns you can run. You’re…

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Advertising agency Leagas Delaney have offered to donate their creative services to support the by-election campaign of Count Binface in Clacton. The agency have shared a bunch of strong concepts online in attempt to appeal to their prospective client, but have yet to receive a response from the self-style “space warrior”. How do you use influencers to market political candidates and ideas? In a world where credibility is currency, does paying for social media reach via creators make sense? This clip is from the latest episode of The Political Marketing Podcast. Reform UK are running this attack ad in paid media. Reform have launched their first attack ads on Andy Burnham in the Makerfield by-election. They position Burnham as a career opportunist putting personal ambitions above the people of Makerfield. The roulette wheel execution isn’t bad as it clearly lands the attack; the luggage one requires you to know Burnham had considered a range of other seats, which most people will be unaware of. However, I’m not sure this attack line is particularly strong. Burnham’s connection to the constituency is pretty solid; his kids went to school in the area. And the constituency is within Greater Manchester, of which Burnham is the metro Mayor. Feels like first thoughts from Farage’s lot. There’s a lot to like about the new Think Labour visual identity. One week to go. It’s doesn’t matter how many votes you get, it’s about where you set the bar. #politicalcartoon 😬 Darlington Conservatives have distributed a campaign leaflet attacking the Green Party designed in the style of a discount supermarket advertisement, featuring images of drugs alongside listed prices and promotional-style offers. If you’re an MP - or you work for one - I need your help! There’s a once in a generation chance to improve the quality of information at election time by making election advertising regulation part of the Representation of the People bill, which is currently in committee stage. If you’d like any more information I’d be very happy to provide it. Postal votes have started landing on doormats across the country and with that, the Labour Party has kicked off its get-out-the-postal-vote campaign.

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