For those election obsessives who want to see all the best political advertisements with minimal effort, you can now follow politicaladvertising.co.uk…
Conservative Party’s new ads aim to make brand feel younger
The Conservatives latest adverts reveal a new strategy which they hope will transform their fortunes. Their plan is to increase…
Momentum video refutes Tory attacks on student debt position
The Conservative Party and their allies in the press have been attacking Corbyn and the Labour Party for supposedly flip-flopping…
Labour Party grass roots attack Jacob Rees-Mogg
A grass roots Labour Party organisation, called Ealing Labour 4 Corbyn, have posted a video attacking Conservative MP Jacob Rees-Mogg…
Why the Conservatives lost their majority
Last week Steve Parker, Strategy Partner at M&C Saatchi, gave a presentation to the Institute of Practitioners in Advertising about…
General election 2017: the factors that mattered most
This is a film of a presentation I gave last week, 3 days after the results of general election 2017,…
A view from inside the Labour campaign
This week I saw Matt Watts, Planning Director at Krow, Labour’s advertising agency, speak about their work for the party…
The “strong and stable leadership” narrative wasn’t the problem
I’ve seen a few articles saying that the Tory campaign fail can be attributed to Crosby’s insistence on message discipline…
Theresa May is in the DUP’s pocket
As Theresa May is negotiating with Arlene Foster, the leader of the Democratic Unionist Party, to create a parliamentary pact I…
7 reasons for Labour’s relative success at general election 2017
1. A viable strategy: retain Labour’s 2015 vote and add disaffected Labour supporters and young people who didn’t vote in…
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