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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Category: US Presidential 2008

It’s Nokia v.s Apple

A report today from Synovate likens the two US Presidential candidates to brands.  Being very interested in brands in the … More

apple, brand, election, mccain, nokia, obama, politcal advertising

Using their strength against them

In this spot we see McCain using footage of an Obama speech that praises the Republican candidate’s work on a … More

environment, legislation, McCain advert, obama, political advertising

Waaasssuuuppp!

I appreciate this blog is getting fairly Obama heavy, but I just couldn’t ignore this one.  A spoof on the … More

Bud, Budweiser, obama, political advertising, True

Obama’s 30 Minute Advert

Here in full, the Barack Obama 30 minute informercial that screened across three national broadcast channels last night.  It features … More

obama 30 minute, politcal advertising

Measuring the Hype

Measuring the success of one’s campaign is, obviously, rather an important aspect of advertising.  A company called MotiveQuest has developed … More

brand advocacy, effectiveness, motive quest, online promoter

Vote Hour

  Google have recruited a host of high powered CEO’s to encourage their employees to take an hour out of their working … More

google, mccain, obama, politcal advertising, vote hour

Terry Tate v Sarah Palin

A fantastic ‘get out the vote’ advert.  It’s an extension of the Reebok campaign which used Terry Tate as a … More

political advertising, Reebok, Sarah Palin, Terry Tate

The Great Schlep

  This is absolutely hilarious.  The momentum that Obama’s campaign has generated is unbelievable.  There seems to be a never-ending … More

election, obama, political advertising, Sarah Silverman, The Great Schlep

7-Election

Picked up on this brilliant attempt by 7-Eleven to cash in the US Presidential Election on ‘Boy meets digital world’. Coffee … More

7-Election, 7-eleven, coffee, election, mccain, obama, president

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If you’re an MP - or you work for one - I need your help! There’s a once in a generation chance to improve the quality of information at election time by making election advertising regulation part of the Representation of the People bill, which is currently in committee stage. If you’d like any more information I’d be very happy to provide it. Postal votes have started landing on doormats across the country and with that, the Labour Party has kicked off its get-out-the-postal-vote campaign. Reform UK’s new slogan is… kind of weird. Weird slogan choice by Reform UK for the 2026 elections. The secret to crisis management? Never let the Beast go hungry. There’s a helluva lot of interesting stuff in this playbook. Not going to pretend I’ve read and digested all 200+ pages yet. But I will do and will be better for it. The public has a voice, but the party has a veto. The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick.

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