Biden’s advertising strategy

Joe Biden won the 2020 US Presidential election and has rewritten the record books in more ways than one.

Biden won more votes than any other Presidential candidate in history, he’s also the oldest President ever elected, but most relevant to these pages, his campaign spent more money on advertising than any campaign in US history: $640m on TV & radio, $108m with Facebook and $83m with Google.

I’ve written an article for Campaign about the five most important ways the Biden campaign used advertising to help win the presidency. You can read it here.

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