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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Robert Jenrick confronts fare dodgers

The Conservative Party Shadow Cabinet Minister Robert Jenrick has released a video where he confronts fare dodgers on the London … More

Political Marketing and Management Degree

If you’ve ever dreamed of shaping political campaigns, advising leaders, or managing the marketing strategies behind policy initiatives, there’s exciting … More

Priti Patel’s leadership campaign: the unity candidate

Priti Patel has announced her candidacy to lead the Conservative Party. In Leonard Stark’s seminal book “Choosing a Leader: Party … More

Have the Conservatives given up on winning a majority? Not according to their ad strategy

When Rishi Sunak unveiled his compulsory national service policy in week one of the general election campaign some felt it … More

Lib Dem stunt aims to make Davey more famous

The Liberal Democrats started their 2024 general election year with an ad van stunt designed to increase the fame of … More

Haley getting attacked by Trump and DeSantis

Nikki Haley has been performing well in recent Republican Party Presidential Primary polling, which has led to both Trump and … More

How do you beat a populist?

Any followers who follow elections in India 🇮🇳 or Poland 🇵🇱? I’m helping on a project where I need examples … More

Canada’s snap general election

It’s polling day in Canada. Prime Minister Justin Trudeau called a snap general election 2 years ahead of schedule. The … More

Biden’s advertising strategy

Joe Biden won the 2020 US Presidential election and has rewritten the record books in more ways than one. Biden … More

The battle for the soul of the nation

Biden has made “decency” the most prominent theme of his campaign. It’s a good one. Firstly because it reflects a … More

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Rachel Reeves appearing on Sophie Ellis-Bextor’s podcast is a very smart piece of modern political communications. A really sharp piece of campaign thinking from one of the founders of the agency Topham Guerin🍻 “Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour. This victory lap ad is also serving a strategic purpose. Members of Jeremy Corbyn and Zarah Sultana new leftwing party have voted to keep the name of their party as Your Party. Here’s how the votes breakdown: Reform UK ran a double page spread advert in The Times yesterday, very much trying to look like a grown up party that more establishment-minded people should consider Labour’s 2024 general election policy platform was designed to avoid upsetting any cohorts of voters. Some people think that this has led to a rudderless first year and a half in government. In my conversation with one of Labour’s pollsters, Peter McLeod, he defends the approach. He points out that given Labour‘s electoral history, anything else would have been too risky. #labour #labourparty #politics #elections Peter McLeod, one of the Labour Party’s pollsters in general election 2024, speaks about how focus groups and polling shouldn’t decided policy matters. They should inform their presentation. Listen to the whole interview on The Political Marketing Podcast. In the latest episode of The Political Marketing Podcast the Labour Party’s polling pro, Peter McLeod, explains his view that Labour cannot rely on progressive votes alone.

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