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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Robert Jenrick confronts fare dodgers

The Conservative Party Shadow Cabinet Minister Robert Jenrick has released a video where he confronts fare dodgers on the London … More

Political Marketing and Management Degree

If you’ve ever dreamed of shaping political campaigns, advising leaders, or managing the marketing strategies behind policy initiatives, there’s exciting … More

Priti Patel’s leadership campaign: the unity candidate

Priti Patel has announced her candidacy to lead the Conservative Party. In Leonard Stark’s seminal book “Choosing a Leader: Party … More

Have the Conservatives given up on winning a majority? Not according to their ad strategy

When Rishi Sunak unveiled his compulsory national service policy in week one of the general election campaign some felt it … More

Lib Dem stunt aims to make Davey more famous

The Liberal Democrats started their 2024 general election year with an ad van stunt designed to increase the fame of … More

Haley getting attacked by Trump and DeSantis

Nikki Haley has been performing well in recent Republican Party Presidential Primary polling, which has led to both Trump and … More

How do you beat a populist?

Any followers who follow elections in India 🇮🇳 or Poland 🇵🇱? I’m helping on a project where I need examples … More

Canada’s snap general election

It’s polling day in Canada. Prime Minister Justin Trudeau called a snap general election 2 years ahead of schedule. The … More

Biden’s advertising strategy

Joe Biden won the 2020 US Presidential election and has rewritten the record books in more ways than one. Biden … More

The battle for the soul of the nation

Biden has made “decency” the most prominent theme of his campaign. It’s a good one. Firstly because it reflects a … More

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To celebrate pancake day the Conservatives have released Flipping U-Turns, a browser-based game designed to convince the press that Keir Starmer has made 15 ‘flips’ since getting into power. It’s a bit of a tortuous pun, but a good effort to piggy back on a moment in culture to make an attack on a salient political issue. Members of Parliament are learning how it feels to be a Gorton and Denton resident today. MPs are learning how it feels to be a Gorton & Denton resident today.  A newspaper packed full of dodgy bar charts and made up data is being delivered to desks in Westminster. The Green Party is attempting to execute The Progressive Squeeze in Gorton & Denton and make it seem like a two-horse race between themselves and Reform UK. Rachel Reeves appearing on Sophie Ellis-Bextor’s podcast is a very smart piece of modern political communications. A really sharp piece of campaign thinking from one of the founders of the agency Topham Guerin🍻 “Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour. This victory lap ad is also serving a strategic purpose. Members of Jeremy Corbyn and Zarah Sultana new leftwing party have voted to keep the name of their party as Your Party. Here’s how the votes breakdown:

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