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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Category: UK General Election 2010

Top 10 British Political Adverts of 2010

10. MyDavidCameron.com In January 2010 The Conservative Party released a poster, now referred to as Airbrush-gate, championing the NHS and … More

2010 general election, best political adverts

Woolas kicked out of parliament for election leaflet

The former immigration minister Phil Woolas was ejected from parliament yesterday after two high court judges ruled that he lied … More

Was 2010 an online election?

Apex Communications published a report just prior to the general election which researched PPCs in 100 battleground seats to see how … More

2010, general election, web 2.0

Dave and Gordon want Nick to be their magic number

Just stumbled across this great piece of media planning from Orange that appeared in press the day after polling day, on Jeni … More

hung parliament, magic number, orange

4 advertising lessons to learn from this election

So the first ‘lessons we can learn from this election’ articles are beginning to emerge in the mainstream media.  Below … More

advertising, lessons, marketing, uk general election

The Guardian’s Pick of General Election 2010

Apologies for the short absence, have only just caught my breath after all the fun and games of the general election … More

Bailey, Brand and Baldrick feature in Labour’s new video

Labour’s various celebrity supporters wheel out all the reasons under the sun to vote Labour on polling day.  The tone … More

Conservative Party Election Broadcast – The People v.s. Gordon Brown

The Conservative Party have released a new party election broadcast, featuring a barrister cross-examining Gordon Brown for his supposed crimes … More

Ross Kemp features in new Labour Party Election Broadcast

A decent enough performance from Kemp covering off all of the Labour Party’s key message in the run up to … More

Ladies Confess – No time for a novice

Here’s a new video attacking George Osborne.   It follows the favoured Labour line of attack of ‘no time for a novice’ … More

casting couch, george osborne, ladies confess, no time for a novice

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A really sharp piece of campaign thinking from one of the founders of the agency Topham Guerin🍻 “Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour. This victory lap ad is also serving a strategic purpose. Members of Jeremy Corbyn and Zarah Sultana new leftwing party have voted to keep the name of their party as Your Party. Here’s how the votes breakdown: Reform UK ran a double page spread advert in The Times yesterday, very much trying to look like a grown up party that more establishment-minded people should consider Labour’s 2024 general election policy platform was designed to avoid upsetting any cohorts of voters. Some people think that this has led to a rudderless first year and a half in government. In my conversation with one of Labour’s pollsters, Peter McLeod, he defends the approach. He points out that given Labour‘s electoral history, anything else would have been too risky. #labour #labourparty #politics #elections Peter McLeod, one of the Labour Party’s pollsters in general election 2024, speaks about how focus groups and polling shouldn’t decided policy matters. They should inform their presentation. Listen to the whole interview on The Political Marketing Podcast. In the latest episode of The Political Marketing Podcast the Labour Party’s polling pro, Peter McLeod, explains his view that Labour cannot rely on progressive votes alone. 🎧 excellent new episode live now, link in my stories

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