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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Author: Benedict Pringle

4 advertising lessons to learn from this election

So the first ‘lessons we can learn from this election’ articles are beginning to emerge in the mainstream media.  Below … More

advertising, lessons, marketing, uk general election

The Guardian’s Pick of General Election 2010

Apologies for the short absence, have only just caught my breath after all the fun and games of the general election … More

Bailey, Brand and Baldrick feature in Labour’s new video

Labour’s various celebrity supporters wheel out all the reasons under the sun to vote Labour on polling day.  The tone … More

Conservative Party Election Broadcast – The People v.s. Gordon Brown

The Conservative Party have released a new party election broadcast, featuring a barrister cross-examining Gordon Brown for his supposed crimes … More

Ross Kemp features in new Labour Party Election Broadcast

A decent enough performance from Kemp covering off all of the Labour Party’s key message in the run up to … More

Ladies Confess – No time for a novice

Here’s a new video attacking George Osborne.   It follows the favoured Labour line of attack of ‘no time for a novice’ … More

casting couch, george osborne, ladies confess, no time for a novice

EMMA Trust – Keep the far right out

Some absolutely outstanding creative work from Team Saatchi for the EMMA Trust.  This is art direction of the highest order. … More

anti bnp, emma trust, nazi, poster

David Cameron Exposed

Very good. (thanks to Roy for sending it on)

Greg Knight – Conservatives will work for you… the song

Please, please turn up your speakers and click on this link.  Oh yes, Greg Knight, Conservative PPC for East Yorkshire, has recorded … More

conservatives, song, will work for you, yorkshire

Don’t Judge My Family

The campaigning organisation Don’t Judge My Family have released a hard-hitting, emotionally charged video urging people not to vote for David Cameron … More

don't judge my family, marriage, video

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The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data. Always make the news fit the narrative. Depressing stuff from Labour in the Gorton & Denton by-election. They are guilty of some horribly misleading campaigning. This is as bad as it gets. The Greens and Reform have been intensely guilty of misleading campaigning in this by-election. But Labour have lost any claim to the moral high ground with this awful stuff. To celebrate pancake day the Conservatives have released Flipping U-Turns, a browser-based game designed to convince the press that Keir Starmer has made 15 ‘flips’ since getting into power. It’s a bit of a tortuous pun, but a good effort to piggy back on a moment in culture to make an attack on a salient political issue. Members of Parliament are learning how it feels to be a Gorton and Denton resident today. MPs are learning how it feels to be a Gorton & Denton resident today.  A newspaper packed full of dodgy bar charts and made up data is being delivered to desks in Westminster. The Green Party is attempting to execute The Progressive Squeeze in Gorton & Denton and make it seem like a two-horse race between themselves and Reform UK.

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