Wisconsin Governor Scott Walker has decided to unveil his presidential campaign logo piece by piece over the course of … More
Author: Benedict Pringle
Political branding: the Labour Party leadership logos 2015
The candidates for the Labour Party leadership campaign are now locked down and final. As ever, I’m interested in the most … More
How did political parties use advertising in the 2015 general election campaign?
Below is an article that I wrote for Market Leader; the strategic marketing journal for business leaders. I’m reproducing the … More
Who is Ivan Massow?
Ivan Massow is hoping to become the Conservative Party’s candidate for London Mayor. His campaign are running paid-for ads on … More
Pocket Rocket: the poster that transformed the media narrative around general election 2015
M&C Saatchi, the creative agency behind the Conservative Party’s “Miliband in Salmond’s Pocket” poster, today ran a house advertisement in … More
How the Conservative Party built an election narrative around the SNP using political advertising
What is becoming clear in the post-election analysis of the results is that the Conservative Party very successfully created a climate … More
General Election 2015: review of the political posters
The 2015 general election race has been electric. As neither of the main parties has managed to capture the majority … More
Paddy Power: you’re getting sacked in the morning
Paddy Power reckon a total 75 per cent MPs will lose their seats tomorrow. To mark the occasion, in typically Paddy … More
Brands and election-themed gimmicks
Earlier today the BBC Daily Politics kindly invited me on to their show to discuss election-themed products and promotions. You … More
Digital tactics in 2015 general election
Robert Cookson at The Financial Times has written a nice article on the digital aspect of the 2015 general election … More
politicaladvertising.co.uk 