In my chapter of the new book, Political Marketing and Management in the 2024 UK Election, I spend some time … More
Author: Benedict Pringle
Robert Jenrick confronts fare dodgers
The Conservative Party Shadow Cabinet Minister Robert Jenrick has released a video where he confronts fare dodgers on the London … More
Local elections 2025: Labour v Reform
As voters head to the polls today for local elections across England, both Labour and Reform UK are framing the … More
Reform UK election slogan is excellent
Reform UK’s latest slogan is excellent: “Britain is broken, Reform will fix it”. The first part of the slogan espouses … More
Australian Liberal Party’s message discipline 2025 federal election
In Australia The Liberal Party’s core narrative is to frame the choice at the ballot box as ‘practical solutions for … More
Reform UK are Tories in disguise
Labour’s 2025 local election strategy of branding Reform UK as “Tories in disguise” appears misguided for 3 reasons. Firstly, the … More
Labour attack Reform UK on NHS: they’ll make you pay
Labour have launched a new NHS-focused attack on Reform UK, fronted by Health Secretary Wes Streeting MP. It positions Nigel … More
“Elbows up!” – Mike Myers features in Liberal Party ad with Mark Carney
The Liberal Party’s latest general election campaign ad featuring Mike Myers is a masterstroke of humour and patriotism. Set on … More
Election advertising regulation: it’s time for a change
Election advertising in the UK is barely regulated. That might come as a shock to many voters, given the role … More
Political Marketing and Management Degree
If you’ve ever dreamed of shaping political campaigns, advising leaders, or managing the marketing strategies behind policy initiatives, there’s exciting … More
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