In the latest episode of The Political Marketing Podcast I had the pleasure of a fascinating conversation with Tom Edmonds, … More
Author: Benedict Pringle
Your Party: A strong political brand
Correction: the orange, the logo and the slogan are not “official” but are part of the grassroots movement The political … More
Polling & Political Strategy: An Inside Look At What Parties Really Know About Voters
In the most recent episode of The Political Marketing Podcast I had the privilege of sitting down with Damian Lyons … More
Sir Chris Powell on Labour’s Shadow Communications Agency, Populism, and the Art of Persuasion
In the second episode of The Political Marketing Podcast, I spoke to Sir Chris Powell, one of the most influential … More
Launch episode: The Political Marketing Podcast, with guest Professor Jennifer Lees-Marshment
Today marks one year since the 2024 UK general election and to coincide with this anniversary, I’m launching a new … More
GE24 look back: Labour’s creative strategy decoded
In my chapter of the new book, Political Marketing and Management in the 2024 UK Election, I spend some time … More
Robert Jenrick confronts fare dodgers
The Conservative Party Shadow Cabinet Minister Robert Jenrick has released a video where he confronts fare dodgers on the London … More
Local elections 2025: Labour v Reform
As voters head to the polls today for local elections across England, both Labour and Reform UK are framing the … More
Reform UK election slogan is excellent
Reform UK’s latest slogan is excellent: “Britain is broken, Reform will fix it”. The first part of the slogan espouses … More
Australian Liberal Party’s message discipline 2025 federal election
In Australia The Liberal Party’s core narrative is to frame the choice at the ballot box as ‘practical solutions for … More
