Sunak’s path to victory: leadership and economic competence

If a British political party is perceived to have the strongest leader and is also seen as the most trusted … More

Fireside chat on primary election campaign strategy

On Thursday evening Diageo, the famous drinks manufacturer, kindly hosted a private event for my book Primed. The event featured … More

I’m pleased to announce that my new book “Primed: five election narratives to win your party’s nomination” is available for … More

On Monday 15th January it’s the Iowa caucuses, the first ballot in the 2024 Republican Presidential Primary contest. Trump is … More

The Labour Party are running an impressive campaign – “Rishi’s Raw Deal” – which is designed to undermine Conservative efforts … More

The Liberal Democrats started their 2024 general election year with an ad van stunt designed to increase the fame of … More

In the world of digital campaigning, a significant transformation has been unfolding since the 2019 general election. This change can … More

Nikki Haley has been performing well in recent Republican Party Presidential Primary polling, which has led to both Trump and … More

Politicos may cringe, but Sunak’s Home Alone-style film got box office reach and helped make the PM a more likeable … More

I appeared on Times Radio today and was interviewed by Patrick Maguire. I’ve both listened to Times Radio and been … More