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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Author: Benedict Pringle

Hope to nope: political graphic design exhibition

Hope to Nope: Graphics and Politics 2008-18 is a new exhibition at The Design Museum in London which opens on … More

Anti-Brexit campaigners launch bus tour

Anti-Brexit activists have launched a bus tour, in the style of the Vote Leave campaign, which will travel around the … More

Event: European Association of Political Consultants conference and awards 2018

The European Association of Political Consultants (EAPC) is the European trade association for the political communication industry. Each year, the … More

Riding the wave of electoral volatility

The last eighteen months of elections in Western democracies have had one constant: volatility.  Britain voting to leave the EU … More

The politicaladvertising.co.uk campaign awards 2017

What a brilliant year of elections we’ve had.    We were treated to an enthralling and unexpected general election in … More

Political Christmas gifts 2017

I’ve seen a few vendors of exciting, politically-themed Christmas merchandise and I thought it would be remiss of me not … More

Republicans for Democrat Doug Jones

Alabama, a state which has voted for the Republican candidate at every US Presidential election since 1980, is holding a … More

Starting a political movement

A new range of tools, from online poll makers to crowdfunding platforms, have made creating and running a professional political … More

Electoral Commission proposals to reform political advertising don’t go far enough

Yesterday the Electoral Commission published their first report into spending around general election 2017, which included a series of suggested … More

Social media, segmentation and political advertising

This week there have been three brilliant articles which give perspectives on political segmentation and running effective election campaigns using … More

data and elections, political segmentation

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Ad industry trade body @the__ipa join campaign to change political ad regulation & suggest a moratorium on micro-targeting until transparency is achieved.
A campaign for a “People’s Vote” launches tomorrow. Various pro-European groups, including @open_britain, have come together to call for a public ballot on the final Brexit deal. #peoplesvote
Ireland are holding a referendum on whether to legalise abortion on 25th May. This is the first poster for the official pro-choice campaign. - The poster doesn’t try to change your mind about whether you should or shouldn’t ever have an abortion. - The advert simply makes the case that deciding whether or not to have an abortion is a deeply private choice and – because of the very personal nature of it – the government shouldn’t be making it on behalf of its citizens. - #8thref #8threferendum
Mark Zuckerberg appeared in front of a US Senate Committee yesterday & faced a wide range of questions relating to political advertising, data privacy, suppression of free speech & enabling bad actors to threaten democracy.
Zuck takes action on improving transparency of political advertising & reducing spread of fake news
Here’s a clip of my appearance on Aljazeera where I explain that using micro targeting & personalisation in political advertising is unproblematic. Indeed, it’s a sensible way to avoid waste and make communications more persuasive; it’s a tactic that has been used to great effect by the likes of Barack Obama. Cambridge Analytica should only be under scrutiny with regards to allegations of using data illegally and Vote Leave should be held to account for breaking campaign spending limits. Segmentation and personalisation of political communications using legally obtained data is not something which we should be concerned about. It’s no different to a canvasser knocking on your door and adjusting their pitch according to the state of your front garden, the outfit you’re wearing and the expression of your body language.

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