How can a political leader of a third party maintain visibility and relevance outside the narrow window of election campaigns? … More
Author: Benedict Pringle
Labour’s paid media push promoting Investment Summit benefits
Labour have launched a paid ad campaign following the Investment Summit this week. It attempts to maximise the credit the … More
Using Trump’s old ad against him
A new attack ad against Donald Trump cleverly mirrors a Trump 2016 ad that disparaged Hillary Clinton. The striking pastiche … More
Kemi Badenoch: the new generation candidate
Kemi Badenoch has launched her candidacy for The Conservative Party leadership and is positioning herself as the new generation candidate. … More
Priti Patel’s leadership campaign: the unity candidate
Priti Patel has announced her candidacy to lead the Conservative Party. In Leonard Stark’s seminal book “Choosing a Leader: Party … More
Kamala Harris’s first TV ad of 2024 Presidential campaign
Kamala Harris has released her first TV ad of her 2024 Presidential campaign and it’s excellent. Harris is deploying a … More
Kamala Harris is running the incumbent’s narrative
Kamala Harris has made a very important and sensible decision. There’s only really two election campaigns you can run. You’re … More
Has Harris already cut her first ad?
A campaign ad from Kamala Harris’s 2020 presidential primary bid, which contrasted her vision with that of Donald Trump, has … More
Trump has perfected politics as performance
The phrase “politics is show business for ugly people” is often dismissed as a mere quip, but it holds a … More
The Conservative Party’s advertising in the 2024 general election
The Conservative Party’s general election campaign had moments of brilliance but they let themselves down by being excessively negative and … More