Labour’s 2025 local election strategy of branding Reform UK as “Tories in disguise” appears misguided for 3 reasons. Firstly, the … More
Author: Benedict Pringle
Labour attack Reform UK on NHS: they’ll make you pay
Labour have launched a new NHS-focused attack on Reform UK, fronted by Health Secretary Wes Streeting MP. It positions Nigel … More
“Elbows up!” – Mike Myers features in Liberal Party ad with Mark Carney
The Liberal Party’s latest general election campaign ad featuring Mike Myers is a masterstroke of humour and patriotism. Set on … More
Election advertising regulation: it’s time for a change
Election advertising in the UK is barely regulated. That might come as a shock to many voters, given the role … More
Political Marketing and Management Degree
If you’ve ever dreamed of shaping political campaigns, advising leaders, or managing the marketing strategies behind policy initiatives, there’s exciting … More
Carers Christmas Charity Single by Ed Davey
How can a political leader of a third party maintain visibility and relevance outside the narrow window of election campaigns? … More
Labour’s paid media push promoting Investment Summit benefits
Labour have launched a paid ad campaign following the Investment Summit this week. It attempts to maximise the credit the … More
Using Trump’s old ad against him
A new attack ad against Donald Trump cleverly mirrors a Trump 2016 ad that disparaged Hillary Clinton. The striking pastiche … More
Kemi Badenoch: the new generation candidate
Kemi Badenoch has launched her candidacy for The Conservative Party leadership and is positioning herself as the new generation candidate. … More
Priti Patel’s leadership campaign: the unity candidate
Priti Patel has announced her candidacy to lead the Conservative Party. In Leonard Stark’s seminal book “Choosing a Leader: Party … More
