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Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle.

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Author: Benedict Pringle

Why are there fewer election posters in people’s windows?

Last week Iain Dale, an influential journalist and commentator, lamented that the “good plain old-fashioned party poster” stuck in the … More

In the age of micro-targeting online, why are we still getting election leaflets?

I appeared on BBC Radio West Midlands this morning to explain why – in an age of social media and … More

Advertising industry trade body joins calls for changes to political ad regulation

This site has long argued that rules around political advertising need to change and be brought up-to-date. The main reason … More

Pro-European groups demand a People’s Vote

A new campaign for a “People’s Vote” launches tomorrow, 15th April, following a nationwide day of action that took place … More

‘Together for Yes’ posters appeal to public’s desire for privacy

Together for Yes, the official pro-choice campaign in the upcoming referendum on abortion law in Ireland – which takes place … More

Mark Zuckerberg takes action to improve transparency of political advertising on Facebook

Yesterday Mark Zuckerberg wrote on Facebook about the measures he was taking to improve transparency around political advertising on his … More

Cambridge Analytica scandal shouldn’t mean a return to a pre-digital age of political campaigning

Here’s a clip of my appearance on Aljazeera where I explain that using micro targeting and personalisation in political campaigning … More

Cambridge Analytica & Vote Leave scandal raised at Prime Minister’s Questions by three different MPs

At Prime Minister’s Questions yesterday Theresa May was asked by three separate MPs – two of whom are Westminster party … More

Trump 2020 slogan: Keep America Great!

Earlier this month President Trump announced in a speech in an airport hangar near Pittsburgh that his campaign slogan for … More

Cambridge Analytica scandal raises fresh questions over integrity of referendum result

Last week’s news agenda was completely dominated by investigative reporting conducted by Carole Cadwalladr, the Guardian, The Observer and Channel 4 News … More

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Reform UK’s new slogan is… kind of weird. Weird slogan choice by Reform UK for the 2026 elections. The secret to crisis management? Never let the Beast go hungry. There’s a helluva lot of interesting stuff in this playbook. Not going to pretend I’ve read and digested all 200+ pages yet. But I will do and will be better for it. The public has a voice, but the party has a veto. The data doesn’t lie. Unfortunately, it also doesn’t pay the electricity bill. #politicalcartoon Nigel Farage is running a “win your energy bills” lottery as a way to help promote Reform UK’s latest policy: a £200 reduction in bills achieved by axing energy levies. As well as generating headlines, by offering to pay for a winner’s street-wide energy costs, the party is on a massive data-capture drive. This strategy is designed to build a robust digital footprint for future fundraising, recruitment, and targeted electoral campaigning. It’s all a bit grubby and potentially illegal from a data gathering perspective. Vote Leave did something similar in the 2016 EU Referendum campaign and claimed the data was very useful, so it’s interesting to see Reform UK try the same trick. Follow the data. Always make the news fit the narrative.

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