It’s another year, another referendum where the future direction of a nation is at stake and Gordon Brown has made another barnstorming speech.
The video has had over 2 million views on Facebook, which is impressive even if they have put some money behind it.
I like the way the location of the film is relevant to the speech; and didn’t they get lucky with the weather! You can pay a lot of money to fly to sunny locations half way across the world just to achieve that lovely lens flare.
The copy-writing is very good indeed (aside from the slightly tricksy ‘fight with arguments and not with armaments’ line).
The sense of patriotism that the film managers to evoke is incredible and the sentiment of the whole piece is very neatly summed up with the end line “lead not leave”.
It’s almost worth having another referendum in a couple of years time just so that we’re in with a chance of getting a third referendum-themed masterclass in oratory by our man from Kirkcaldy.