Is focusing on negatives the right and proper thing to do?

Negative campaigning and when it backfires Benedict Pringle Campaign Magazine

I’ve written an article, which features in the paper edition of today’s Campaign magazine, about negative campaigning.

I argue that very often negative campaigns are both more truthful and issue-focused than positive campaigns and that if those seeking to persuade voters around election time were limited to positive messaging the electorate would be less informed when they entered the polling booth.

You can read the full article here: 

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s