UKIP poster references sex-abuse victims in Rotherham

1400_reasons_UKIP_poster_Yorkshire_Jack Clarkson

UKIP are exploiting the trauma felt by victims of the Rotherham child sex abuse in a poster for the police commissioner election in South Yorkshire taking place in 2 days time.

The election was called following the resignation of the incumbent who has been held partially culpable (by some) for the failure to prevent 1,400 cases of sex abuse in Rotherham..

The posters, which will be displayed across South Yorkshire up until polling day, states that there are “1,400 reasons why you should not trust Labour again”.

As far as accusations in political posters go, this is as aggressive and uncompromising as they come.

As regular readers know, attack ads only work when the target audience ALREADY hold a point of view; if you’re trying to use an attack ad to seed an idea, it will backfire 99% of the time.

So, the UKIP campaign must be fairly confident that prospective supporters and undecided voters hold the Labour Party – not just the previous holder of the office – responsible for the crimes committed in Rotherham.

I would be incredibly surprised if that were the case and I suspect that this will be a classic case of an attack ad that misjudges the mood of the floating voter.

2 thoughts on “UKIP poster references sex-abuse victims in Rotherham”

  1. The sad thing is this slogan of ukip’s is true, accept if you have selective vision.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s