UKIP are exploiting the trauma felt by victims of the Rotherham child sex abuse in a poster for the police commissioner election in South Yorkshire taking place in 2 days time.
The election was called following the resignation of the incumbent who has been held partially culpable (by some) for the failure to prevent 1,400 cases of sex abuse in Rotherham..
The posters, which will be displayed across South Yorkshire up until polling day, states that there are “1,400 reasons why you should not trust Labour again”.
As far as accusations in political posters go, this is as aggressive and uncompromising as they come.
As regular readers know, attack ads only work when the target audience ALREADY hold a point of view; if you’re trying to use an attack ad to seed an idea, it will backfire 99% of the time.
So, the UKIP campaign must be fairly confident that prospective supporters and undecided voters hold the Labour Party – not just the previous holder of the office – responsible for the crimes committed in Rotherham.
I would be incredibly surprised if that were the case and I suspect that this will be a classic case of an attack ad that misjudges the mood of the floating voter.