The Labour Party have released a new party election broadcast in advance of the European and Local elections taking place on 22nd May.
The video, shot in black and white and filmed in the style of a Harry Enfield Cholmondley Warner sketch, is set around the Cabinet table and shows Nick Clegg being verbally beaten into submission – and physically shrinking – by a domineering David Cameron.
It’s very professionally put together, but the strategy and creative execution seems like a big mistake to me.
I think the tone is very sneering and slightly mean-spirited. Obviously they’re trying to attribute those values to the Tories, but I think it’s backfired. It feels like the Labour Party are being disdainful, arrogant and condescending towards Clegg and the Lib Dems.
The preposterous portrayal of the Conservative Party as old-fashioned toffs just doesn’t ring true. Whilst lots of people will disagree with Tory policies, I don’t think many people will find the characterisation of the Tory’s in this video fair, funny or appropriate.
Class warfare doesn’t tend to play very well with the British electorate. It certainly didn’t during the Crewe and Nantwich by-election in 2008 and I don’t think the public will have suddenly taken to it since.
The attack is not insightful, clever or particularly funny. I’m amazed it got signed off by the famously conservative Labour Party command. I would have thought the bit in the script where it says “we see a naked / miniature Nick Clegg chased down the Cabinet table by a cat” would have set off some alarm bells in the leadership’s heads.
I genuinely wouldn’t be surprised if this gets pulled before long.