Last week Facebook marked their 10th birthday by unveiling a new feature called “Look Back” that creates personalised videos highlighting users’ top content over the years.
Social media sites have been awash with people sharing their videos and, as is the way with anything that gains popular traction online, a series of parodies have followed. Today, the Labour Party released a “Look Back” video on behalf of David Cameron.
It’s well made and features all the policy u-turns, gaffs and ‘gates that one would expect. Well played to the team who pulled it together, it’s a nice mix of serious issues and cringe-worthy embarrassing moments.
They’ve slightly missed the moment – these parodies now feel like last week’s news – so it’s unlikely to have the same impact as it might have done 5 or 6 days ago. However, no doubt the rapid response team will have learnt something by going through the process and I’m sure turnaround and approval speeds will only improve from now until election day 2015.