The Conservative Party have launched a new poster campaign on 6 sites across London to coincide with the House of Commons vote on benefits uprating that takes place today.
The poster starkly points out Labour’s contradictory stance of calling for a freeze on public sector wages, but not on benefit payments.
It’s not the most creative poster in the world, but it’s single-minded and makes a point that is likely to be salient with the majority of the population.
As Dan Hodges writes in The Telegraph:
“For the first time since the Budget, David Cameron is finally managing to get on the front foot on a major political issue. He has boxed Ed Miliband into a corner on both his welfare and public sector pay policies.”
Today seems like a significant victory for The Conservative Party and they’ve cleverly released a poster just to make sure everyone knows about it.
(Here’s the poster as a 6 sheet):