BETC London, the creative agency behind Ken Livingstone’s infamous party election broadcast, have released an advert for their agency in this week’s advertising trade press. The ad features Ken crying and carries the end line “we also move products”.
Very good indeed.
Ken Livingstone was moved to tears at the launch of the broadcast created by BETC, saying: “It’s an appalling responsibility… the people you saw on the screen represent hundreds of thousands of Londoners who desperately want a mayor who is going to make their life easier in this city.”
The ad is perhaps to draw a line under some of the mainstream media and Westminster Villages’ (over) reaction to the broadcast and remind any clients reading the trade press that BETC is a very capable creative agency.