What’s in a tweet?

US-based market researcher Lab42 recently polled 500 social media users on all things politics and their findings show that over half (51%) of social media users have posted political content to their Facebook walls and 36% have changed their opinions of someone based on political content posted to Facebook or Twitter.

The herding instinct amongst floating voters seems to be particularly strong (shown here by the 36% of people who’s opinions have changed by somthing as minor as a tweet or a status update) and so it’s unsurprising that turning passive supporters into becoming social media advocates is high on most campaign managers’ agendas.

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1 Comment

  1. It always surprises me how much Social Media websites have an impact on the amount of traffic that you can get when done correctly

    Keep up the great work,

    Rob

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