“Hi, it’s Ken Livingstone here”

Ken Livingstone’s campaign have started to use text messages to London Labour Party members’ mobile phones to canvass for support and recruit volunteers.  Ken’s text, which went out last week, said:

“Hi it’s Ken Livingstone. Hope you don’t mind me texting about your choice of candidate for Mayor. Can I count on your support? Reply Y or N”

Replying with a ‘Y’ meant receiving another text asking if you’d be interested in volunteering.  If you responded positively again it led to a member of the campaign team giving you a call and having a chat.

What a great piece of electioneering.

Opening up with a polite, low involvement and unobtrusive question which tells you quickly how many active supporters you have (those who answer positively to first text, but don’t want to volunteer).

These active supporters (‘active’ because they texted back, as oppose to people who might vote for Ken but couldn’t be arsed to reply) are important to uncover as they are the sort of people that, with a bit of cajoling and election-hype could easily become ‘advocates’ further down the line.

Those that reply positively to the text about be willing to volunteer are already advocates.  Advocates are the life blood of any campaign and the sort of people campaign managers can never have enough of.  Advocates will get their friends and family to vote for you, turn up to phone banking sessions and be on the door-step on election day.

Following up with a phone call to these fledgling advocates will make them feel part of the team and thus more likely to commit more of their time and energy to the campaign.

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