This is not political advertising as this edition of the comic was commissioned by Marvel not Obama’s team.
However, this is an example of what many advertising agencies are starting to think about with regards to their brands. As people become more difficult to reach through traditional means, making creative, fictional content which people will actively pursue (that features the brand in some respect at the core) will become an increasingly desirable avenue for advertisers (including political parties).
For example of a production agency who are doing just this sort of work for brands check out www.upset.tv
